DESIGNER CLOTHES RETAILER GOES ONLINE & INCREASES REVENUE
Having built up a good local customer base over the past 2 years, Rosie & Jim’s wanted to incorporate an online store to increase sales and marketing reach.
GROWING THE BUSINESS WITH SHOP ACCESSIBLE TO A GLOBAL MARKET
Founded in 2014, Rosie & Jim’s Designer Clothing and Accessories shop have been steadily growing their customer base and sales. Recently expanding into Womenswear and with new suppliers lining up to come onboard, owner Elizabeth Parker felt that it was time to expand to an online store.
“We have a Facebook page with over 800 followers, but this isn’t well suited to directly sell to customers. If enquiries were made, purchase details had to be gathered and processed over the phone, which was time consuming for staff.”
Rosie & Jim’s end goal was to increase customer base and sales. To do this they needed an easy to browse Website with plenty of product images, clearly stated stock levels and product reviews.
e2 media created a Responsive eCommerce Website built with WooCommerce on a WordPress platform which catered for all of Rosie & Jim’s requirements. The system manages stock levels and voucher codes and discounts are easy to apply. Real time Sales Reports make it simple for Rosie & Jim’s to monitor orders and all transactions are made through PayPal.
KEEPING IT PERSONAL
It was important for the Website to contain effortless ways in which the customer could enquire about products and wish lists, reinforcing Rosie & Jim’s brand ethos of giving great customer service and advice.
“I wanted my customers to still feel the personal shopping experience as if they had physically visited my shop. Having ‘related product’ pairings on each page, allows me to suggest outfits and other complimentary products.”
After launching the new Website in August, Rosie & Jim’s started to see results ‘’fairly quickly, with sales steadily coming in every month’’.
The company plans to keep the momentum going and build on its success with social media marketing, customer loyalty coupon codes and online promotions.
“The admin system with the Website is so easy to use - we can manage campaigns and sales at the touch of a button.”
Rosie & Jim’s is a company that is progressively growing.
“We are increasing our range of stockists this year. I am confident that the new ecommerce Website will help us scale our marketing capabilities to generate more sales throughout the UK and abroad.”
Based in Teignmouth, Devon Rosie & Jim’s is an independent retailer specialising in designer clothing and accessories for Babies, Children and Women. Stockists for Joules, Hatley, Emile et Rose, Heavenly Feet ,Frugi and more. www.rosieandjims.co.uk